About This Program
PROGRAM OVERVIEW
Digital Marketing is the strategic promotion of brands to connect with potential customers using the internet. Core branches include Search Engine Optimization (SEO), Pay-Per-Click (PPC), Content Marketing, and Social Media Marketing.
Every business needs visibility, making skilled digital marketers an ever-reliable and vital asset. You will master SEO ranking factors, Google Ads management, viral social media scaling, and conversion rate optimization metrics that directly impact business revenue.
Skills & Outcomes
WHAT YOU'LL LEARN
Search Engine Optimization
Master on-page, off-page, and technical SEO strategies used by top-tier brands to rank #1 on Google.
Performance Marketing (PPC)
Build and optimize 10+ Google Ads & Meta Ads campaigns that drive real conversions and measurable ROI.
Social Media Strategy
Develop data-driven content strategies for Instagram, LinkedIn, and YouTube that grow audiences and engagement.
Email Marketing & CRM
Build automated email sequences and CRM workflows — and ace your marketing job interviews with mock sessions.
Content Marketing & Copywriting
Create blog posts, landing pages, and ad copy that rank, convert, and resonate with target audiences.
Analytics & CRO
Use Google Analytics 4, Hotjar, and A/B testing to measure performance and optimize conversion rates.
Course Structure
CURRICULUM
01.
Fundamentals & Foundations
Introduction to Digital Marketing & Channels
Building a Marketing Funnel (TOFU / MOFU / BOFU)
Brand Positioning & Target Audience Research
Google Analytics 4 Setup & Tracking
Content Marketing & Copywriting Basics
02.
SEO, SEM & Social Media
On-Page & Technical SEO (Core Web Vitals, Schema)
Off-Page SEO & Link Building Strategies
Google Ads — Search, Display & Shopping Campaigns
Meta Ads (Facebook & Instagram) — Setup & Optimization
Social Media Content Strategy & Scheduling
03.
Email, CRM & Advanced Topics
Email Marketing Automation (Mailchimp, Klaviyo)
CRM Tools & Lead Nurturing Workflows
Influencer Marketing & Affiliate Strategies
Conversion Rate Optimization (CRO) & A/B Testing
AI Tools in Marketing (ChatGPT, Jasper, Canva AI)
04.
Capstone Project & Placement Prep
Full Digital Marketing Campaign for a Real Brand
Portfolio — Campaign Reports & Case Studies
Mock Interview Sessions
Resume & LinkedIn Optimization
Placement Drive & Referrals
ENROLLMENT OPEN
Limited seats left for the upcoming batch.
Starts On
June 15, 2026
Format
Live Online
Duration
12 Weeks
Batch Size
30 Students Max
Language
English
Level
Beginner to Pro
Applications close in 5 days. No upfront payment required.
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